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    The Lucido Difference

    We see home as more than a house. So we approach real estate as more than a transaction.

    This is more than our profession; it’s our passion, because our family never forgets how much home truly means to you and your family. So when you’re ready for your next moment or your next adventure, call Lucido Agency. We’ll help you get there.

    We are comprised of multiple divisions, offer a variety of services, and are located across the globe to best suit any and all of your real estate needs.


    BUY – Imagine buying your dream home. Let our experienced team make it happen.

    Our team of local experts is ready to guide you through the home-buying process. We are committed to fast, professional and courteous service to help you understand and feel at ease throughout the home buying process. Our trained and licensed agents specialize in the Maryland area real estate market and are prepared to find the right home and get the price.

    SELL – Selling your home can be easy. Let our experienced team help you make it happen.

    When selling a house, you need to do it fast – even if your timeframe is not urgent. Why? Because the longer a property sits on the market, the less desirable it seems and less valuable it becomes. This leads to fewer showings, less activity, and lower offers. So, if you’re selling your home you need to do it quickly. To accomplish that, you need to be smart and you need to have an effective plan in place. That’s where we come in.

    Our team sells a home every 3 and a half hours, so you can be confident that we have the knowledge and experience to get the job done. When you sell your home with us, you get industry-leading services strategies, tools, marketing, and technology. You’ll also have our team of experts to help navigate the process in the most streamlined and personalized way possible – to achieve your goals and exceed your expectations. That’s the Lucido Difference.

    RENT – Interested in renting instead of buying? 

    Our team of skilled agents can help you to find a short term or long term rental in your desired area and their services are of no cost to you. They can also be a resource to you if you are interested to learn the benefits of home ownership vs. renting.

    INVEST – Whether you’re looking to buy your first investment property or your tenth, we can help!


    Our team of expert real estate professionals can help you invest in a property to help you fund your child’s entire college tuition, pay less in income taxes, create passive income, generate wealth for your retirement, be financially independent, and build generational wealth.

    Take the first step towards improving your financial future with our proven investment strategies today! Profit like Bob Lucido himself, who paid for his daughter’s $200,000 college tuition with just one rental property.

    If you would like to discuss a personal investment strategy with someone who will put your best interests first, we would be honored to create a plan of action that will help you achieve your goals.


    Staging Division – Making your home the best on the block

    We have an in-house staging team comprised of Accredited Staging Professionals, in-house professional photographers and videographers, an in-house marketing department, and an in-house client care team all in place to help make the process of listing and selling your home as seamless as possible.


    According to the International Association of Home Staging Professionals, 95% of staged homes sell in 11 days or less and for 17% more money. Because staged homes are proven to sell faster and for more money, we provide a complimentary staging consultation as part of our pre-marketing process to help you stage your home to sell. It is important to understand that the way you live in your home and the way you market and sell your home are two different things.

    The first impression is the most important, and you never get a second chance to make a first impression to buyers.

    Creative Division | @LucidoMarketing – Not your basic real estate marketing

    In real estate, one of your most important roles is that of a marketer. You’re marketing your clients’ properties. You’re marketing your community to potential buyers. You’re marketing yourself, your services, and the value you bring to your clients and community. That’s why you have us 🙂

    @LucidoMarketing is the in-house marketing department for one of the top real estate teams on the planet. We have worked diligently to build brand recognition across the country and globe. We pair our attractive branding with clean modern graphics to help our agents and listings stand out in the crowded digital landscape. From traditional yard signs to the latest geo-targeting technology, we utilize an array of tools and strategies to first showcase your property in front of potential buyers, and then motivate them to engage further. We design and create all materials and content for extensive multimedia marketing and advertising campaigns across a variety of platforms.

    Here’s a peek at what we do…
    branding + creative, public relations, email marketing, print collateral, agent events, graphic design, social media, direct mail, sponsorships, external events, copywriting, advertising, truck design, consulting, team events, signage, digital media, property marketing, blogging + more…

    Builder Division

    We deliver new home sales solutions that help Builders and Developers maximize their sales and profits. We have a full service Sales and Marketing Management program for small and mid-size local and regional builders, plus a Land Division that sells and markets from single lots to major subdivisions, both raw and finished.

    Luxury Division

    An exceptional experience in luxury real estate

    Lucido Luxury Collection is our premier division specializing in exquisite properties. Our innovative strategies combined with our advanced marketing tools and elite affiliations allow us to deliver an exceptional client experience with extraordinary service and outstanding results.

    Aerial/drone photography, innovative strategies, custom collateral, client concierge, upscale events, expert negotiations, proven track record, and advanced marketing tools.

    Senior Division

    When you or the people you love are ready to move, you need more than just an agent. You need a team you can trust.

    Silver Group® is Bob Lucido Team’s unique division dedicated to providing specialty services to address the challenges associated with Senior Move. For most people, the changes and transitions associated with aging can be both intimidating and overwhelming. This process is further complicated by the choices and costs associated with senior living options and deciding what to do with one of your largest assets; your home. It can be a stressful time for you and your loved ones.

    Whether you personally have questions or you are worried about your parents, we’re here to help you better understand strategies to sell your home, as well as direct you to partners who can help you understand what assisted living offers, leaving a financial legacy, and getting your estate well-organized.

    Commercial Division

    The focus of Lucido Commercial is to provide exemplary service to our real estate clients. No matter the commercial property type or service need, our Lucido Commercial professionals are committed to meeting and exceeding your needs. We combine market knowledge and market intelligence with business expertise and integrity.

    Business Brokers Division

    Lucido Global Business Brokers is Bob Lucido Team, Lucido Global, and Lucido Agency’s unique division that provides our clients with a suite of services when buying or selling a business.

    Buying or Selling a business can be an arduous and stressful experience. From legal and accounting due diligence, preparing offers and contracts, to getting the true value of the business, the process can be a challenge to even the most seasoned entrepreneurs.
    You need a team you can trust to help you get the job done.

    Lucido Global Business Brokers was established by highly experienced and qualified professionals, specializing in all aspects of business purchase and sale. With over 100 years of combined experience at the highest level, our team is well poised to guide our clients through this very important process. Through the provision of experienced, innovative and well founded advice we enable our clients from all markets and industries to have confidence and support in their business decisions.


    + Buying a business
    + Selling a business
    + Visa and immigration consultation
    + Relocation
    + Business consultancy
    + Commercial and residential real estate services
    + Legal and accounting services from our extensive network of expert   attorneys and accountants
    + Absentee owner business management services


    We can help you buy or sell a home in all 50 states and in 34 countries, thanks to our Keller Williams partnership, and have our own locations in 12 states in the U.S. and 2 provinces in Canada.

    Whether you’re ready to move into your first home or move on to the next one, Bob Lucido Team is there with you at every important moment along the way delivering the ultimate real estate experience™.

    Contact us to get started buying or selling your home today!

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